I want a cosy classic logo

I loved working on this project for Cloth and Cabin owner Amy. She has such a great home decor and clothing boutique that I really wanted to design something that would enhance her already thriving business. We came up with a strong neutral palette with a pop of caramel which turned out so beautiful. We kept it simple with the font styles and layouts and added a hand drawn touch with the + sign to make it a bit more casual.

Check out the other concepts below!

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Some other fun options I came up with that didn’t quite make the cut but I still loved them!

Branding for Salt and Light hair was so much fun because it was in allignment with my own style right now. When a client and a designer are a perfect match magic happens and everything about the project ends up being so inspiring. I love working on dream team projects like this because I feel so creatively fulfilled. That is why I do this for a job, because it lets me use my creativity and imagination in creating a cohesive end result. I seriously love creating and it drives my passion for design and thus a huge circle just keeps going round and round and more amazingness comes out.

Amanda wanted something light and airy with a boho feel and some more earthy tones. The name of her company says it all and the color palette she picked really exudes the essence of salt and light. She is incredibly talented and her site is so beautiful!

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This interior design firm was a dream to work with. They wanted an organic desert styled color palette was so fun to come up with. We chose rusts and nudes for our summer and overal palette and then added in some cool dusty blues for a winter palette. But all of these colors work so well together that they really could be used for any season depending on the mood they want to go for.

I wanted to show the variations we came up with before we landed on our classic and simple design. Below are some of my favorite logos and submarks with a touch of texture in the beautiful color palette.

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This project was for a beauty brand created by an amazing esthetician. She wanted something that resembeled a makeup label with the simplicity of a minimal color palette. I think overall it turned out exactly right for her brand. When doing makeup inspired branding, I think using the color black is very important. It gives it a foundation that always looks sleek and refined and then pairing with an accent color adds the pop of interest.

Always consider the longevity of your logo

I will always go in the direction of a simple logo if my client is wanting something modern. The more simple (with a twist of course) the longer it will last. When doing a vintage logo, there is a lot more creative freedom with texture and artwork because you are creating it to already look old which means it will always be vintage.

Designing for amazing clients is something I am always so grateful for. I have been so blessed in 2018 with the awesome brands and people I have worked with and am excited for my new list of clients for 2019.

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I had the chance to work on a couple family projects this year and Acaby Rose was one of them. It is a womens clothing line that has had so much time and care put into its products. I am really excited to see the final product.

They requested a really simple, clean font style with some sort of floral element. We went everywhere from a full blown rose to ending on the simple branch style  below.

Which option would you choose? I would love to hear your feedback.

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I love doing sister companies because I get to design an all encompasing vision of what could become a huge intuitive brand. Wright One Design is an interior design firm on the rise with great style and a fun modern twist to everything. Her product company, Rachael Wright and Co. is where her designer collection of items would be sold. I LOVE how everything turned out as well as all of the fun options we came up with to get to the perfect final logo. I’m so excited to see what she does with these two brands!

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Bohemy is a beachy bohemian styled salon with a fun edge located in Florida. The client wanted a really modern but relaxed feel to the overall branding keeping it simple with the color palette only adding pops of mint and dusty blue. I love what we ended up with and I think it was the perfect choice to achieve her branding goals! Yessssss!

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This post literally could go on forever. I LOVED doing this project because it was vintage and the color palette was so fun. Doing vintage allowed me to try lots of unique fonts and color mixtures with the added bonus of an aged texture. The client ended up with the custom lettering in a circle emblem. Because I loved sooooo many options in here, I made mockup for some of them so you could Pin them if you would like.

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I love to put the logo options in my post because its so fun to see how the logo evolves as well as the different directions someone can go with the same overall idea.

This project was so much fun to work on. I was inspired by Jill and her amazing blog and saw the great potential it had stylistically. I love how it turned out!

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