Not only is this girl absolutely beautiful, but she is talented and has the best style. I loved working on this design because I used a color palette that was so soft and summery. We used details like the sunset/sunrise and the custom typography to get the final look we wanted and I couldn’t be happier with it. I’m always a sucker for simple beauty because I feel like it is the most timeless and my goal for branding is to create brands that last.

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Obsessed with this beautiful font!

ZEFANI

MEGANTE

HESLEY

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Some other fun options I came up with that didn’t quite make the cut but I still loved them!

Branding for Salt and Light hair was so much fun because it was in allignment with my own style right now. When a client and a designer are a perfect match magic happens and everything about the project ends up being so inspiring. I love working on dream team projects like this because I feel so creatively fulfilled. That is why I do this for a job, because it lets me use my creativity and imagination in creating a cohesive end result. I seriously love creating and it drives my passion for design and thus a huge circle just keeps going round and round and more amazingness comes out.

Amanda wanted something light and airy with a boho feel and some more earthy tones. The name of her company says it all and the color palette she picked really exudes the essence of salt and light. She is incredibly talented and her site is so beautiful!

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I can’t even begin to tell you how much fun working on this project was. It was my first job back from maternity leave and I really needed a creative outlet after three months away from design. This brand has an organic travel vibe that is so soothing and comfortable. We wanted something unique but approachable and I think we found the perfect solution. I am in love with the palette on this, it has such a great balance of shades all coming from nature.

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I had the chance to work on a couple family projects this year and Acaby Rose was one of them. It is a womens clothing line that has had so much time and care put into its products. I am really excited to see the final product.

They requested a really simple, clean font style with some sort of floral element. We went everywhere from a full blown rose to ending on the simple branch style  below.

Which option would you choose? I would love to hear your feedback.

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This post literally could go on forever. I LOVED doing this project because it was vintage and the color palette was so fun. Doing vintage allowed me to try lots of unique fonts and color mixtures with the added bonus of an aged texture. The client ended up with the custom lettering in a circle emblem. Because I loved sooooo many options in here, I made mockup for some of them so you could Pin them if you would like.

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This branding project was for a interior design studio in NYC. She was very specific (which helps me a ton), with what she wanted so I feel like we came to a great final solution for her and her brand. She had a color palette in mind and wanted to keep the brand very classic and simple with a mix of a stylized font and a clean modern font.

When working with a designer, make sure to have some inspiration and ideas of what you DO like before you start the process. There is nothing more painful and more expensive than not being prepared when working on your logo. Some people say, “I’ll know when I see it,”. The only problem with this thinking is that you will go through so many more options which equal more money, before you figure out what you like and don’t like. However, I do think options are important. I like to give my clients at least three options per round within the parameters they have outlined for me.

As a designer, it is important for me to steer the project since the client has probably never done branding before. How I do this is by sending a questionaire before we get started with questions like,

What are you expecting to see? (handwritten, texture, watercolor..)

What are three words that describe your business?

By asking these types of questions, I can narrow down styles, fonts and colors that are fitting options for the project rather than just using my own idea of what it should be.

Feel free to ask any branding questions below and I would love to give you more feedback!

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I really loved working on my MPP last year because it gave me the freedom to try new styles and do whatever I wanted with the music that inspires me. I decided to pick it up again and do a few this year.

I love this woman’s music and everything she is about, fun, good beats, crazy lyrics (sometimes inappropriate :/), but amazing nonetheless. I did two versions, a red and a yellow, which do you prefer?? I also had some fun messing around with actions in PSD and doing a glitch. Coolnesssss!

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