Working during my second trimester has been a dream. For some reason I feel so much more inspired and am really happy with my work. Maybe its the good vibes from the sun and a happy baby in my tum, but whatever it is, this summer has been aweseom for design work.

This girl is cool, super talented and full of amazing style. When she came to me to do her branding I was psyched! Her illustration style is absoluelty beautiful and her color palettes are right up my alley so it was a fun project to work on.

She wanted something fun, brushy with a touch of fashion but still simple and classic so we decided to do the brushy script look with a watercolor circle for details. I actually made these marks by dipping the bottom of something round into my calligraphy ink and stamping it on paper. I then scanned it and made it into the colors I wanted.

MUSIC INSPIRATION: Don’t Let Me Down ~ The Chainsmokers, Days

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Being pregnant has been so great lately and although I have been really tired, I have enjoyed all of the projects I have been working on lately.

This photographer had amazing taste and was really great to work with. Her photography style is soft and light catching beautiful moments which is why she is so popular. She wanted several colors but more muted and unique so this is what we came up with.

MUSIC INSPIRATION: Dust in the Wind ~ Daughter Darling

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This photographer wanted a moody and playful logo for her fun personality and style. I made the submark very classic so it could be used in many different ways showing anything from formal images to fun playful shoots. We added her site to top off the overall branding and giving her clients something visually beautiful to look at and of course seal the deal.

If you ever have any questions about branding and my process, information pills diagnosis feel free to ask below in the comments. Thanks!

MUSIC INSPIRATION: Religion~Howard

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Figuring out what I’m taking to ALT has kind of been hard because I have never been before. Luckily I found a few articles that really helped me and now I think I have everything I need.

First my laptop for notes. If you don’t have a laptop bring a notebook with lots of pages so you can write your little heart out. Say no to those tiny cute ones that make you look good but won’t help you in the end. And don’t forget lots of pens incase you lose one amongst the hustle and bustle.

Business cards are a must. They recommend 250-300 because this event isn’t just about learning from the speakers, a huge part of it is meeting new people and finding opportunities to collaborate. I was advised to bring a small makeup bag or clutch type bag for cards I’m giving and one for cards given to me so I can be organized. Also going through the ones you are given each night and marking them with notes or conversation points will keep you from being overwhelmed at the end. Oh and don’t forget you thin point sharpie so you can write on any type of card that comes your way.

Clothes are important. Well they are important to me hehe. I think looking great will attract the people you are looking for, especially if you are a fashion blogger (but you already know that). I do think it is important to wear comfortable shoes since you will be standing a ton throughout the day but for the events at night, dress to the nines, people want to see who you are and why you’re a star.

Come ready to talk. I am a talker so I am sure I won’t have any problems with this but some people do. Something like this may be out of your comfort zone but remember the reason you are going and the more your business or blog grows the more you will have to talk to people.

Good luck! It’s going to be so fun and you are going to learn so much, so just enjoy the time off and live it up!

MUSIC INSPIRATION: Better Love ~ Foxes

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These are some options that weren’t selected but I loved them so I wanted to post them. Enjoy.

MUSIC INSPIRATION: Lush Life~ Zara Larsson

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Busy doing things for pretty people who do pretty things. This client makes your eyes pop with some sexy lash extensions. I absolutely love what lash extensions do for a girl, literally my self esteem jumps up a few points when I wake up and look in the mirror and don’t shake my head in disgust. Rather I smile and flutter my big luscious lashes and feel good about what the world has to offer me. But enough of my ranting on about beauty and such, lets get to the design of these cards. I knew immediately that I wanted to do gold lashes somehow. I am very inspired by the fashion illustrators lately so I wanted to do a hand drawn element with a sleek, sexy and fashion forward but simple card. I started out with a much bigger colour palette but we quickly cut it down to the beautiful black and white with touches of gold. These were some of my favourite concepts, I love how it turned out.

MUSIC INSPIRATION: I Think I’m in Love ~ Kat Dahlia

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