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I loved working on this project because it was beautiful, creative, organic and had the magic elements. This is what design is all about for me right now and I wanted to make a design that was memorable and strong in its statement.

I created a pattern for tissue paper and packaging that would be really fun and unique. I love how it has an organic look but is symetrical as well.

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Not only is this girl absolutely beautiful, but she is talented and has the best style. I loved working on this design because I used a color palette that was so soft and summery. We used details like the sunset/sunrise and the custom typography to get the final look we wanted and I couldn’t be happier with it. I’m always a sucker for simple beauty because I feel like it is the most timeless and my goal for branding is to create brands that last.

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wow! 2020 had some serious downs but some fun ups too! I had several clients who had me sign nondisclosures so I wasn’t able to post the work we did on most of them. Finally this one is ready for me to post so I wanted to show you all of the goodies we have for the beautiful JADEYWADEY180 and her mad skills.

I love posting the unused concepts and loved the evolution of this brand so here they are! What do you think?

OPTION 1

OPTION 2 OPTION 3

Overall I am really happy with the final option. I think it was taylored perfectly for what she needed her brand to be.

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I want a cosy classic logo

I loved working on this project for Cloth and Cabin owner Amy. She has such a great home decor and clothing boutique that I really wanted to design something that would enhance her already thriving business. We came up with a strong neutral palette with a pop of caramel which turned out so beautiful. We kept it simple with the font styles and layouts and added a hand drawn touch with the + sign to make it a bit more casual.

Check out the other concepts below!

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THIS PROJECT was so much fun to work on. We used a palette of green with a mix of some neutrals and a touch of warmth to add a dynamic personality to this hair studio. The Green Room is a high-end salon with a touch of boho incorporated. Check out how it all turned out below.

 

THE EVOLUTION

OF THE BRAND

 

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PRELIMINARY BRAND CONCEPTS

When you and a client are on the same page magic is made! I loved working with Rylie because she trusted me and had such a great aesthetic to begin with that we can up with something so fresh and fun. We used a really unique color palette that is so beautiful and highlights the boldness of natural colors. We went with a desert vibe that can be mixed and matched in so many beautiful ways as shown in the mockups. I always love the outcasts so I posted a few on here as well. What are your faves?

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Some other fun options I came up with that didn’t quite make the cut but I still loved them!

Branding for Salt and Light hair was so much fun because it was in allignment with my own style right now. When a client and a designer are a perfect match magic happens and everything about the project ends up being so inspiring. I love working on dream team projects like this because I feel so creatively fulfilled. That is why I do this for a job, because it lets me use my creativity and imagination in creating a cohesive end result. I seriously love creating and it drives my passion for design and thus a huge circle just keeps going round and round and more amazingness comes out.

Amanda wanted something light and airy with a boho feel and some more earthy tones. The name of her company says it all and the color palette she picked really exudes the essence of salt and light. She is incredibly talented and her site is so beautiful!

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